How to Find a Reliable Real Estate Agent in Toronto


May 2023


There are close to 100,000 registered real estate agents in Toronto and the GTA. There is a big chance that everyone knows at least one realtor. But what if you don’t know any? Then the challenge is how to find the right one for you.


To find a reliable real estate agent in Toronto, you can follow these steps:


1. Ask for referrals:

Seek recommendations from friends, family members, or colleagues who have recently bought or sold properties in Toronto. Their personal experiences can provide valuable insights into the agents they worked with.

2. Research online:

Use reputable real estate websites, directories, and review platforms to search for real estate agents in Toronto. Look for agents with positive reviews and high ratings from clients. Pay attention to agents who specialize in the specific neighborhoods or property types you are interested in.

3. Check professional associations:

Verify if the real estate agent is a member of professional organizations such as the Toronto Real Estate Board (TREB) or the Ontario Real Estate Association (OREA). Membership in these associations demonstrates a commitment to ethical standards and ongoing professional development.

4. Interview multiple agents:

Shortlist a few agents based on your research and schedule interviews or consultations with them. Prepare a list of questions to ask, including their experience, knowledge of the local market, marketing strategies, and track record of successful transactions.

5. Assess communication and responsiveness:

During the initial interactions, evaluate how promptly the agent responds to your inquiries and whether they communicate clearly and effectively. A reliable agent should be attentive, proactive, and readily available to address your concerns throughout the buying or selling process.

6. Request client references:

Ask the agent for references from previous clients. Reach out to these references and inquire about their experience working with the agent. Ask about their level of satisfaction, the agent’s professionalism, negotiation skills, and overall effectiveness in achieving their real estate goals.

7. Consider specialization and experience:

Determine if the agent has experience dealing with the type of property you are interested in (e.g., residential, commercial, investment properties). Specialized knowledge can be valuable when it comes to understanding the intricacies of different property types.

8. Review marketing strategies:

If you are selling a property, ask the agent about their marketing strategies to attract potential buyers. Inquire about their online presence, use of professional photography and virtual tours, and their network of contacts to ensure your property receives adequate exposure.

9. Evaluate compatibility:

Assess whether you have a good rapport and feel comfortable working with the agent. Real estate transactions can be complex and time-consuming, so it’s important to choose an agent with whom you have a positive and professional relationship.

10. Trust your instincts:

Ultimately, trust your instincts when selecting a real estate agent. If something feels off or you have doubts about an agent’s reliability, it’s best to continue your search and find an agent you feel confident in.

By following these steps and conducting thorough research, you can increase your chances of finding a reliable real estate agent in Toronto who will guide you through the buying or selling process successfully.


With over 20 years of experience in the real estate industry, Donna Bulika is a yearly award-winning Realtor and has an impressive wealth of knowledge in the areas of buying, selling, property management, and real estate marketing.

Please contact Broker Donna Bulika for advice on selling or purchasing real estate in Toronto and to book your private consultation by filling out the form below or calling/texting at 416-797-6226, or emailing sold@donnabulika.com

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