Ultimate Condo Selling Guide: How to Sell Fast and for the Best Price in a Tough Market


June 2024

Selling a condo in a tough market can be challenging, but with the right strategies, you can sell quickly and for the best price. Here’s your ultimate guide to navigating the process:

1. Understand the Market

  • Research Current Trends: Know how many condos are listed in your area and their average selling prices.
  • Consult a Real Estate Agent: Find an agent experienced in selling condos in your specific market.

2. Prepare Your Condo

  • Declutter and Depersonalize: Create a clean and neutral space that allows potential buyers to envision themselves living there.
  • Repairs and Maintenance: Fix any minor issues and consider making upgrades to key areas like the kitchen and bathroom.
  • Deep Cleaning: Ensure your condo is spotless, including carpets, windows, and all surfaces.

3. Staging

  • Professional Staging: Consider hiring a professional stager to highlight your condo’s best features.
  • Furniture Arrangement: Optimize space by arranging furniture to make rooms appear larger and more functional.
  • Lighting: Make sure your condo is well-lit. Use natural light to your advantage and add lighting where necessary.

4. Pricing Strategically

  • Competitive Pricing: Set a realistic price based on market research and your agent’s advice.
  • Price Adjustments: Be prepared to adjust the price based on market feedback and interest levels.

5. Effective Marketing

  • Professional Photography: Invest in high-quality photos to make your listing stand out online.
  • Virtual Tours: Offer virtual tours to give potential buyers a comprehensive view of your condo.
  • Listing Description: Write a compelling and detailed description highlighting your condo’s best features and unique selling points.
  • Online Listings: List your condo on multiple real estate websites and social media platforms to reach a broader audience.

6. Open Houses and Showings

  • Schedule Open Houses: Host open houses to attract potential buyers.
  • Be Flexible: Accommodate showing requests, even on short notice.
  • Create a Welcoming Atmosphere: Make sure your condo is warm, inviting, and ready for potential buyers.

7. Negotiation Tactics

  • Know Your Limits: Be clear about the lowest price you’re willing to accept.
  • Stay Calm: Be prepared for negotiations and remain calm and professional.
  • Counter Offers: Consider all offers seriously and be ready to make counteroffers.

8. Close the Deal

  • Hire a Real Estate Lawyer: Ensure all paperwork is handled correctly and legally.
  • Be Prepared for Inspections: Anticipate and prepare for the buyer’s home inspection.
  • Finalize Details: Work with your agent and lawyer to finalize the sale and ensure all conditions are met.

Bonus Tips

  • Highlight Unique Features: Emphasize any unique features or amenities your condo offers, such as a great view, proximity to amenities, or building facilities.
  • Offer Incentives: Consider offering incentives like covering closing costs or including certain appliances or furniture in the sale.


Selling a condo in a tough market requires preparation, strategic pricing, and effective marketing. By following this guide and working closely with a skilled real estate agent, you can sell your condo quickly and for the best price.


Please contact Broker Donna Bulika for advice on selling or purchasing real estate in Toronto and to book your private consultation by filling out the form below or calling/texting at 416-797-6226, or emailing sold@donnabulika.com

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